Meet Alison

Alison J. Herzog most recently worked as a director with ownership of global social business and digital strategy for Dell. Her focus is on creating a customer centric experience that is mapped to business impact, scalability, and innovation. She recently led social business and digital integration between Dell and EMC in the largest tech deal in history.

“Sprinklr works with nearly 500 of the world’s largest, most socially-savvy brands. As VP/Marketing, I have the privilege of attending many industry events and hearing from the people at the center of the change that is taking place. In the last year alone, I’ve heard presentations from nearly 300 different people. I can tell you with certainty that Alison is truly one of the visionaries in her field…and she backs it up with execution. Her reputation in the industry is stellar and she is an extremely effective-and passionate-communicator. She is a rare-and most precious-breed of executive.”

Alison J. Herzog was raised in the Bay Area and southern Oregon.  She received a B.S. and an M.B.A. from Brigham Young University.  Herzog has been recognized as an influential woman in digital marketing twice by TopRank and IBM, featured by the American Marketing Association, and published by Altimeter, Crack the Customer Code, and by Sprinklr on the topics of Social Infrastucture and Employee Advocacy. She is incredibly passionate about changing the world in important ways and can always be engaged in conversation specific to diversity and inclusion, corporate social responsibility, and digital transformation. You can also throw problems at her, as she particularly likes solving a good puzzle and thinking creatively.

Herzog enjoys spending time with her family, traveling the world, eating local bites wherever she goes, and enjoying a quiet hotel room or airplane with a good book.

“I have worked with very few people who live and breathe what they do as Alison does. She is a hard worker, a big thinker, and a passionate advocate for customer service and brand experience. She also can’t help her natural curiosity that keeps her innovating and on the cutting edge of technology and communication innovations. For these reasons, she always had great ideas and business-driven strategic solutions.”